GM Cuts Sticker Prices

Posted on January 10, 2006

Looks like GM is trying to move closer to a flat price on most of its cars, though they admin rebates & incentives aren’t going away.

GM cuts sticker prices, dealer discount

DETROIT — General Motors is cutting the sticker prices on all its Chevrolet, Buick and GMC products and many Pontiacs — an aggressive move to stabilize its market share and cut its spending on incentives.

The price cuts take effect on Wednesday, Jan. 11, and will affect vehicles that account for 80 percent of GM’s total sales volume, said Mark LaNeve, vice president of North America Vehicle Sales, Service and Marketing.

LaNeve said GM is not eliminating incentives. “They are a part of the automotive landscape and, frankly, part of what makes this business fun,” he said.

But to compensate for the price changes, GM will be changing the dealer discount on some product lines, LaNeve said, without giving specific examples. A change in the dealer discount means there will be a smaller gap between the invoice price and the sticker price on a vehicle.

Some examples of prices changes on Chevrolet vehicles:

The new base price of the 2006 Cobalt LS coupe will be $12,990 including shipping charges. That is $1,500 less than the current base price of $14,490.

The new base price of the Impala LS will be $20,990, $1,000 less than the current base price.

The Silverado regular cab WT will be repriced to $16,990, down $2,275 from the current base price. The Crew cab version of that truck will be repriced to $25,490, $2,500 less than the current base price.

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