Toyota Raising New Car Prices

Posted on June 11, 2005

Thinking of buying a Toyota? Better act fast! Toyota is most likely going to raise the prices of its new cars in the U.S. by an average of two to three percent in October. Reasons behind the move? Many jounalists are indicating that Toyota is raising its new car prices out of consideration to its struggling U.S. rivals. Huh? Now I don’t claim to know everything (or even very much) about the auto industry as a whole…but I’ve never heard that WalMart was going to raise its prices because its competition was struggling with sales.

There are also a number of other issues at play: cost of materials, political pressure, and changes in financing rates and sales incentives. The automotive industry is a very complex businesses - the simple message to consumers: if you’re going to buy a Toyota, buy one before prices go up!

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