New Car Price Quote - What is it, Really?

Posted on February 7, 2005

I was speaking with a colleague today and we were discussing how we could help car dealers sell more cars. We started talking about advertising (newspaper, tv, radio, print versus internet) and we ultimately ended up talking about leads. Most internet-based leads sent to dealers are derived from the concept of getting a “Free Car Quote“. I am firmly of the opinion that most consumers don’t even know what a car quote is, and whether or not getting one helps them in any way.

In one of my earlier posts I digested the anatomy of a “New Car Price Quote”, but I think it is worth revisiting.

For the savvy consumer, an internet car quote is a great way to establish a dialogue with multiple dealers in your area. If you are engaging (please reply to your emails) you will have a good car buying experience. Most dealers will discuss options, inventory, provide brochures, pictures and even give you a firm price quote on the vehicle of your choice - all online! (well, through email anyway).

Many consumers who are just kicking tires (shoppers, not buyers in dealer lingo) might expect some “free” pricing information just to get an idea of what something costs. There are a lot of research sites out there such as Edmunds, Kelley Blue Book, and MotorAlley that can provide you with everything from options, colors, professional and consumer reviews, pictures, pricing and more. So next time you see an ad or link to a Free Car Price Quote…please make sure you are in the market to buy.

Today’s tip: Get Car Price Quotes from at least 3 dealers in your area (you’d be surprised how much money you can save!)

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